Simon Clarke

Multiple Foundation Marketing

Traditionally, most businesses utilise a marketing approach referred to as a Pillar Approach. A good visual analogy for this approach is a diving board. You can visualise the diving board extending out from a single supporting column. The diving board rep... Read >

Developing Coaching Products

Developing products should be at the forefront of every coach's mind. Coaches that develop products are significantly more successful than coaches that don't. A product is a packaged and branded educational resource. Your product should be targeted to a n... Read >

Keeping Your Prospects in the Loop

The beauty and power of the Internet is the leverage you can attain through technology. Technology systems allow you to maintain regular, highly valuable contacts with your prospects for very low investment. This is predominately attained through systems ... Read >

A Coach's Guide to Developing a Blog

A Blog or Weblog is described as an online diary. Modern blogs have derived from early online diaries in which people would keep accounts of their personal lives. Practically, a Blog is more like a ‘self-sustaining' website which allows people with litt... Read >

Developing Your Sales Process

Dun and Bradstreet report that over 80% of businesses fail due to lack of sales. Just as marketing is the backbone of selling; your sales process is the backbone of your marketing. Without a well planned sales process even the best marketing strategies wi... Read >

Life Coaching: Mutualistic Benefits

In nature, mutualistic relationships are based on the premise that both (or multiple) parties derive a benefit from that relationship. In some ways it is possible to classify the coaching relationship as one of mutualistic nature. Why? The obvious reward ... Read >

Over-Delivering Techniques

The life coaching field has experienced exponential growth in the last two decades. As the demand for coaching services increases, so does competition between coaches. As such, coaches are increasingly seeking to improve their marketing efforts to attract... Read >

Education-Based Marketing in Coaching: The Solution

And the answer is Education-based Marketing. Education-based marketing is simply the process by which you attract and convert highly-qualified clients by giving them what they want - valuable information and advice that solves their problems - and removin... Read >

The ILLOGICAL PARADOX of Goal Achievement

Are you achieving everything you desire right now? Goal achievement is essentially determining a desired outcome and establishing a set of processes and accountabilities to assist you attain that outcome. Yet it's also very important to understand ... Read >

Creating Your Niche & Brand - Part 3

Your Unique Selling Proposition (USP) The glue that connects your brand to your niche, and differentiates you from your competition, is your Unique Selling Proposition or USP. Your USP is your brands mouthpiece that articulates how your product is u... Read >

Creating Your Niche & Brand - Part 2

If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success. Aligning ... Read >

Creating Your Niche & Brand - Part 1

If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success. Knowing y... Read >

Planning for Success - Part 2

If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success. Plan for ... Read >

Planning for Success - Part 1

If you're a coach, student coach, business owner or someone with a desire to get into business, take careful note of the powerful tips and development strategies presented within this series and GET READY to make the leap to ultimate success. The First... Read >

Should I Offer Free Coaching Sessions?

This is one of the most frequently asked questions, particularly by new coaches. Of course, there is no single correct answer. You should do what's right for you and for your vision of your coaching business. As such it's critical to stay mindful of your ... Read >